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🐝 Sued once again
New lawsuit against Varsity, cheer growing fast in Sweden, Worlds 2026 bids & Senior Elite makes history
Can you believe Worlds month starts tomorrow?! And ICU Worlds month. And Allstar Worlds month. And…Well, end of season month 🥲 We’re not ready - what about you?
We’ve got a lot to cover until then - here’s what happened just this week…
In today’s newsletter:
New lawsuit against Varsity
The California All Stars & Woodlands Elite open new gyms
Cheerleading now one of Sweden’s fastest-growing sports
CEA Senior Elite makes history
First UK bids for Worlds 2026
& more!
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Varsity Faces Another New Lawsuit
📰 The News: Varsity is facing another lawsuit over its alleged control of competitive cheer. The Open Championship Series and other independent event organizers say Varsity dominates the sport, making competitions more expensive and limiting choices for athletes and gyms.
🔗 We’ve covered similar lawsuits—find them all here.
In an email shared with us, attorney Mitzi S. Mayfield stated:
“We know that a number of lawsuits similar to ours were settled prior to the sale. If our case goes to trial there is the real potential that there will be significant changes in the competitive environment regarding this sport that will benefit the families that participate and others who participate in the sport.”
🌟 Why It Matters: The fight for control in the sport affects everyone involved, including everything from events to rule-making. A lack of competition generally raises costs, hurts smaller businesses, and limits options.
📅 What’s Next: If the lawsuit moves forward, it could bring big changes to the sport. Stay tuned—we’ll keep you updated, so be sure to subscribe if you haven’t already!
Find the official lawsuit document here.
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🌏 Association for International All-Star (AIA) Interest Form
In case you missed it, there's a new global cheerleading association (which we reported on here). Gym owners can now fill out their interest form to learn more and stay updated. More info here.
🔫 The California All Stars Opens Gym in Tucson, Arizona
Chaos Elite will join the California All Stars and become the gym’s Tucson location! See the announcement.
❤️ Woodlands Elite Opens Gym in Michigan
“We’re beyond excited to announce our newest location — Woodlands Elite Michigan is on the way!“ See the announcement.
🇸🇪 Cheerleading Named One of the Fastest-Growing Sports in Sweden
The Swedish Sports Confederation has released a report revealing that cheerleading is one of the fastest-growing sports for kids and young adults in the country!
Have more thoughts about this? Share in the comments below!
HIGHLIGHTS:
🇬🇧 The first bids in the UK for Worlds 2026 have been awarded! Congratulations Unity Allstars Royal (U18SCL5), Unity Allstars Blush (IONT7), Unity Allstars Ruby (IO6), LDC Revolution (IOCNT6) & Electric Athletics Midnight (IOC6).
👑 This year's Cheer Extreme Senior Elite is the first Senior Elite team to hit zero at least once at every two-day event of their season, according to coach Courtney Smith-Pope!