Who's invited? 💌
Teams invited to Friday Night Live, Varsity’s sale is completed, new must-haves, theme reveal & more!
Welcome back (or welcome if you’re new - we’re so glad you’re here) to what we hope is your favorite newsletter! Despite the off-season still going slow, we’ve got a mixed bag of news this week:
In today’s newsletter:
Teams invited to Cheersport “Friday Night Live”
Varsity’s $4.75 billion sale is completed
New must-haves for the season
Cheerforce Golden Girls theme reveal
Results + upcoming competitions
& more!
Teams invited to Cheersport “Friday Night Live”
🔍 Context: Friday Night Live is an event at CHEERSPORT Nationals in Atlanta (Georgia), with teams helping to raise funds for St. Jude Children’s Research Hospital. Since 2015, CHEERSPORT has raised over $1 million. Learn more here.
The teams invited for the 2025 edition are:
ATA Atomic
Cheer Athletics Cheetahs
Cheer Athletics Panthers
The California Allstars Exodus
Cheer Express Miss Silver
Cheer Extreme Senior Elite
Cheers & More Lady Respect
Louisiana Cheer Force Gold
Diamonds All Stars Black
Elite Cheer Stars
East Celebrity Elite Black Diamonds
MACS Senior Starz
Maine Stars Glory
Maryland Twisters Blackout
Premier Athletics Jaws
Port City Athletics Lux
Rain Athletics Aqua
Spirit Athletics Spice
South Coast Cheer Fearless
Showtime Elite Atomic Kittens
Twist & Shout Diamonds
TSC Black Diamonds
Ultimate Athletics Dynasty
University Cheer Force Firestorm
World Cup Shooting Stars
CHEERSPORT Nationals will take place on February 14-16.
New Must-Haves for the Season!
We're excited to reveal some amazing new products on our site—whether you're a parent cheering from the sidelines, a coach leading the team, or an athlete performing on the mat!
Check out what’s new and grab your favorites to stay ahead this season! 👇
🌟 Growth Mindset Workbook for Cheerleaders
📊 Cheer Fundraising Tracker
📅 Parent Planners & Budgets
🎨 Cheer Activity Book
Plus, don’t miss our fan favorites like coach planners, stretching trackers & more.
💪 Make this season your best yet! Whether you need planners, templates, budgets, or trackers, we've got everything you need. Here’s a sneak peek:
Hurry—get yours before your competitors do 👀
Varsity’s $4.75 billion sale is completed
We’ve previously reported on the news that KKR (an investment company) was set to buy Varsity from Bain Capital (the investment firm that owns Varsity Brands) for a reported $4.75 billion.
Find more details in previous newsletters like this:
According to a press release, the sale has now been completed:
“Varsity Brands (…), a leader in team sports, athletics and spirit, and KKR, a leading global investment firm, today announced the completion of the acquisition of Varsity Brands by KKR from Bain Capital and Charlesbank. As the new majority owner of Varsity Brands, KKR will support the Company as it continues to grow its business.”
🗞️ OTHER NEWS & LINKS
Difficulty vs execution debate - what’s most important?
Time to debate 🗣️ What do you think should matter most: execution or difficulty? See what people are saying here.
Cheerforce Golden Girls theme reveal
The 2024 International Open 6 World champs from Canada will have a Coachella, or “GOLDCHELLA” theme 🎡 See the reveal here.
To anyone who says pretty uniforms can’t be affordable…
You might want to take a look at this!
Did we miss something? Reply to this email & we'll include it next time!
🏆 COMPETITIONS
LATEST RESULTS & BIDS:
AASCF State Championships WA (Australia), CheerCon TAS State Series (Australia), Aussie Gold NSW State Championships (Australia).
UPCOMING COMPETITIONS:
AASCF State Championships QLD (Australia), CheerCon SA State Series (Australia).
We can't cover all competitions - for more, we suggest CheerTheory & Varsity TV (not sponsored).
💭 POLL OF THE WEEK:
Have more thoughts about this? Share in the comments below!
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